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Spark451’s 2020 Graduate School Intenders Survey Results

36%

of bachelor’s-degree holders say COVID-19 augmented their delivery format preferences

Email

is the outbound communication method preferred by prospective grad students

50%

of survey respondents spend at least 3 hours per day on social media

LinkedIn

is the social media channel considered most influential by graduate school intenders

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Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media, and we have a track record of successfully launching and growing master’s programs. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.